Do you have prospects tell you they can’t afford it?

Every equipment salesperson has prospects tell them that they simply can not afford new equipment.

In today’s market very few people can make major equipment acquisitions with cash; but to stay competitive they need your equipment. Financing options make your equipment affordable by spreading the cost of equipment over time. Many business owners think they need new sales or higher margins in order to afford the latest equipment.
By showing your customer some of our sales tools, many owners realize that they can afford the new equipment, even with out new sales! Your latest equipment brings new efficiencies to the business, and with creative programs by IFS, the monthly payment is more manageable than previously thought. Some popular reasons to offer financing are:

• 80% of businesses lease and or finance equipment each year.- Forbes magazine
• Overcome price objections by selling the payment, not the equipment cost.
• Customers no longer have to find cash up front to purchase your equipment.
• Give your customers the best options in order to best match their cash flow limitations.
• Compare apples to apples. Show your client how much money they can make with your equipment by comparing    generated revenues against the monthly payment.
• Increase your clients buying power, more equipment for a given monthly payment.
• Shorten the sales cycle, close the deal today!
• Conservation of capital. When paying cash, your customer is using after tax dollars to buy, or paying almost 40% more    than if they leased the equipment.
• By offering financing on every proposal, you can increase your sales up to 20%. You never know when your customer has    been turned down by their local lender, and they might be too proud to bring it up with you when discussing pricing of the    new equipment. Another option can never hurt your chances of closing the deal.
• You never know why a project might not be moving forward, it could be the lack of financing options your prospect    currently has.
• An operating lease can keep your project from getting stuck in capital budgeting.
   Keep your project moving forward today, an operating lease keeps the equipment off the balance sheet, and out of capital    budgeting.
• Vince Lombardi has said, “You never know what play is going to win the game, that’s why you have to try them all.”